When do I use this technique?
When you have established your (prospective) customer is interested in buying a product (or a bundle of products), but they have not made the purchase. You may want to send them a link that allows them to check out with a given discount code.
How do I configure it?
Create a new Promotion and make the following choices:
Discount code type: Fixed discount
After setting up the promotion:
Click "Customize"
On the "Discount Ninja" tab choose "Checkout" in the section "Where do you want to direct your customers?"
Select one or more products from the dropdown
Copy your "Buy Now" link!
What's the experience like for my prospects/customers?
Customers who browse to your "Buy Now" link will land on the checkout page.
The cart will be pre-filled with the product(s) you selected and the discount code associated with the promotion will be applied.